I found this article, and I love what author has to say, point very well made.
"It is nothing more than a commercial holiday created by rabid retailers who needed a major shopping day between Christmas and Easter in order to give people a reason to spend money."

Great article: http://www.cnn.com/2009/POLITICS/02/11/martin.valentine/index.html

"It's time that we all take stock of our relationships and learn that we are to be loving and fulfilled 365 days a year, and not reduce our affection to flowers, candy, jewelry, clothes and a meal on one day a year."